The author of this book was an ordinary aviation magazine employee with no background and no resources from a small place. When he switched to "Mr. Fashion", he found himself out of step with his colleagues around him.
Dressed inappropriately, do not know big people, do not understand business lunch rules, do not even order drinks at the bar. He didn't know how to work in such a well-known magazine, nor how to survive in New York.
But after working in New York for a few months, he found out the truth: everyone around him was counterfeit and insecure. The people he admired were not smarter and harder than him, they were just better at "appearing" Better than others.
As a result, his entire career has been used to study obsessively and what details to change (from the wording of reporting to work to the handshake of business lunches, from eye contact during interviews to the stage Action design), you can get rid of the embarrassment of transparent people in the workplace and become a strong elite in the field.
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